For this project, I was assigned to choose a local company with poor branding and an altogether poor visual presence. Then, I was to develop a complete rebrand campaign for the company.

I chose to rebrand a local company called White Oak Lavender located in the Shenandoah Valley of Virginia. I was inspired to recreate their brand because I loved their atmosphere, products and special offers or events like their U-pick lavender tour. However, their logo doesn’t quite match their look&feel of what they offer in and out of their store, including their niche lavender products, unique events and beautiful winery and venue.

Thus, I redesigned their logo with a more modern, upscale and elegant look in order to match their company better. I used the design process that I learned in Brand Campaign 1 to develop a brand strategy, a redesign of the logo, brand elements, an identity system, a brand style guide and collateral material. Each deliverable went through the process of ideation, sketches, roughs, compositions, iterations and a final design.

The goal of my brand campaign was to re-design White Oak Lavender with a more modern, upscale look that better matched the company’s look&feel. I wanted the new logo to look elegant and minimal. I chose a wide modern font for White Oak and used an elegant script font for lavender. I overlapped the fonts in order to create a more natural blend between the words. I also used a unique modern shape to create a boarder around the simplistic lavender design. 

I think overall, my brand campaign was extremely successful and the primary and secondary colors I chose really demonstrate the elegant, relaxing feel I wanted. The Identity system uses a modern look overall, including the vertical business cards. The pattern and design elements used in the identity pieces and the packaging materials also successfully represent the brand’s upscale, dreamy feel. All in all, my brand campaign successfully communicated a modern take on White Oak Lavender’s high quality and elegant brand personality.

My biggest high for this project was finding the perfect colors to fit with the brand and creating the lavender pattern along with the design elements. However, my biggest low was trying to find the best script font to use with the logo. I tried several different ones but none of them seemed to work, until I eventually found one. My biggest takeaway was seeing how fast and smooth the project came together after I had spent weeks on absolutely perfecting the logo. I also felt really accomplished creating the second brand campaign because I was so much more confident with my design decisions and the entire design process went so much faster and easier than my first campaign.